SOCIAL MEDIA PORTFOLIO
The following are examples of the social content I've produced in each role I've held.
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All of my posts with detailed metrics can be found on my Gondola profile.
ESPN
As a Social Media Specialist I at ESPN, I assist in managing all of ESPN FC's social accounts and creating engaging and informative graphic and video content to post on our platforms. I lead live window coverage and post highlights of football leagues and tournaments, such as the Premier League, LALIGA, and Bundesliga, every match day throughout the season.
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One of my main responsibilities is discovering UGC, editing videos and highlights from league partners, and posting daily TikTok videos to drive engagement and follower growth, which has helped grow ESPNFC’s TikTok account by 10 million followers since October 2022.
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I'm also fortunate to have the opportunity to go on-site to games to capture engaging video content for our social platforms. Most notably in football, I covered the FA Cup Final in May, El Clásico in August, and Lionel Messi’s MLS debut at Inter Miami vs. NY Red Bulls in August 2023. I've also gone on-site to NHL games during the Stanley Cup Playoffs, NBA regular season games, the Premier Lacrosse League championship game, and NWSL.
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Below are some examples of my work with ESPN, and all of my posts on ESPN with detailed metrics can be found on my Gondola profile.
Videos
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more with you.
Graphics
I made each graphic below in Photoshop for ESPN FC's social platforms. They range from "stitches" of pictures and screenshots, moments from live-window game coverage, custom-requested graphics, quotes, overlay edits, storytelling pieces, carousels from editorial stories, and social and marketing campaigns.
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To view each post on Instagram, click the image or the button next to it.
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more with you.
FC BARCELONA
As a Social Media Intern at FC Barcelona, I worked alongside our social media manager and editors to create daily content plans, post on each of our global accounts, brainstorm content ideas for our new and potential signings, and create content for Instagram, TikTok, YouTube, Facebook, and Snapchat.
I specifically helped plan and create content following popular trends for our TikTok account, in which my videos and ideas have contributed to the increase of 2.2 million followers and 72.8 million likes that the account received during my internship from June to September 2022.
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Besides TikTok, I was responsible for posting on the English Twitter account daily, where I shared content such as training photos, YouTube videos, club updates, ticket and merchandise sales, and provided support for matchday and player presentation coverage. I also took the opportunity to begin hosting the “10 Things” series on Barça’s YouTube channel, where I presented our global audience of 13.8 million subscribers with fun facts about each of our new signings.
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Below are some examples of my work with Barça, and all of my work with Barça with detailed metrics can be found on my Gondola profile.
Videos
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more pieces with you.
Graphics
Each of these are graphics and edits I've made on Photoshop and other Adobe platforms for FC Barcelona.
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To view each post on Instagram or YouTube, click the image or the button next to it.
PICK YOUR RONDO GRAPHICS
17 June 2022
1.15M likes
DALLAS MINI MOVIE GRAPHICS
27 July 2022
407K likes
ROCK 'N' ROLL REDS
Rock 'n' Roll Reds is an online football outlet I co-founded that's dedicated to covering all things related to Manchester United. I'm responsible for creating graphics, creating and editing videos for TikTok and Reels, posting breaking news and match day content, building our brand kit, and designing our logos and headers.
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more pieces with you.
VIDEO POSTED BY MANCHESTER UNITED
Manchester United's social media team reached out to me after I posted a video on Twitter of United fans singing "Rhythm is a dancer, Anthony Elanga" following United's 1-1 draw against Atlético Madrid in the quarterfinals of the UEFA Champions League in Madrid, Spain.
My video was shared on each of the club's social media accounts. Below are the engagement numbers the post has received on:
• Instagram: 9.9M views, 978,128 likes
• TikTok: 1.7M views, 257.1K likes
• Twitter: 30.3K likes, 5,073 retweets
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Click on the hyperlinks above to view each post of the video.
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more pieces with you.
